Denver Zoo by Cactus for Denver Zoo

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Denver Zoo

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Industry Zoos
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Cactus
Released July 2012

Credits & Description

Denver Zoo ad campaign launches $50 MM expansion with support from Toyota.

A space, drawn between imagined and real.

Campaign Fact Sheet

Client:
The Denver Zoo, Denver

Agency:
Cactus, Denver
First advertising for new client.

Brief:
Introduce new $50 million expansion, “Toyota Elephant Passage,” a 10-acre, 10-building exhibition environment, with elephants, rhinos, tapirs, leopards, birds and reptiles in native-like settings.

Scenes:
“Elephants’ Bridge,” “Gibbons’ Island,” “Cranes’ Waterfall”

Creative strategy:
Illustrations’ melded layers of rich or sparing detail suggest a place both real and fantastical.

Targets:
Adults, professional, 25+, skewing female
Moms

Executions:
Two giant urban wallscapes, 65’ x 35’, downtown Denver.
One panel and two food court tabletops, in three major Denver malls (25 panels and 200+ tables).
Ten outdoor banners and pole-hangings, to blanket sides and overhead of downtown Denver’s Larimer Square.

ECD: Norm Shearer
ACD/CW: Ryan Johnson
AD: Jorge Lamora
CW: Mike King
Acct. Sup.: Summer Hershey

Illust: Kory Heinzen, Redwood City, Calif.

Rolls out:
Summer