Denver Zoo Print, Outdoor Denver Zoo by Cactus

Adsarchive » Print ads , Outdoor » Denver Zoo » Denver Zoo

Denver Zoo

Pin to Collection
Add a note
Industry Zoos
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Cactus
Released July 2012

Credits & Description

Denver Zoo ad campaign launches $50 MM expansion with support from Toyota.

A space, drawn between imagined and real.

Campaign Fact Sheet

The Denver Zoo, Denver

Cactus, Denver
First advertising for new client.

Introduce new $50 million expansion, “Toyota Elephant Passage,” a 10-acre, 10-building exhibition environment, with elephants, rhinos, tapirs, leopards, birds and reptiles in native-like settings.

“Elephants’ Bridge,” “Gibbons’ Island,” “Cranes’ Waterfall”

Creative strategy:
Illustrations’ melded layers of rich or sparing detail suggest a place both real and fantastical.

Adults, professional, 25+, skewing female

Two giant urban wallscapes, 65’ x 35’, downtown Denver.
One panel and two food court tabletops, in three major Denver malls (25 panels and 200+ tables).
Ten outdoor banners and pole-hangings, to blanket sides and overhead of downtown Denver’s Larimer Square.

ECD: Norm Shearer
ACD/CW: Ryan Johnson
AD: Jorge Lamora
CW: Mike King
Acct. Sup.: Summer Hershey

Illust: Kory Heinzen, Redwood City, Calif.

Rolls out: