Der Tagesspiegel Print, Outdoor Soccer by Scholz & Friends Berlin


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Industry Newspapers
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Scholz & Friends Berlin
Chief Creative Officer Matthias Spaetgens
Creative Director Joerg Waschescio
Art Director Agnieszka Kalwak, Erika Stuhl
Copywriter Lena Klockenbring
Photographer Karsten Wegener
Released October 2016


Cannes Lions 2017
Outdoor Indoor Posters: Media & Publications Silver Lion Campaign
Print And Publishing Print: Media & Publications Silver Lion Campaign

Credits & Description

Agency: Scholz & Friends
Client: Verlag Der Tagesspiegel Gmbh
Publishing Director: Thomas Wurster
Editor: Sebastian Turner
Chief Creative Officer: Matthias Spaetgens
Managing Creative Director: Robert Krause
Account Manager: Susanne Caroli
Art Buying: Kirsten Rendtel
Art Director: Agnieszka Kalwak
Art Director: Erika Stuhl
Copywriter: Lena Klockenbring
Photographer: Karsten Wegener
Creative Director: Joerg Waschescio
"Der Tagesspiegel" is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism.
High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lower half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic.