Beauty and the Beast by BETC for Disneyland

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Beauty and the Beast

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Industry Leisure Parks
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency BETC
Creative Director Richard Desrousseaux
Creative Christophe Vino, Typhaine Royer
Photographer Vincent Desailly
Illustrator Beacon Creative
Released February 2017

Credits & Description

Category: Recreation, Leisure
Media: Print
Media: Outdoor
Brand: Disneyland Paris
Agency: BETC
Geo: France
Advertising Agency: BETC Corporate, France
Creative Director: Richard Desrousseaux
Creatives: Christophe Vino, Typhaine Royer
Photographer: Vincent Desailly
Illustrator: Beacon Creative
Published: February 2017
Description:
Disneyland Paris is Europe’s number one tourist destination, and is uniting with the City of Paris and the Île-de-France Region to give pride of place to France’s capital city through their first joint tourism ad campaign “Paris is waiting for you.” Favourite Disney characters such as Mickey and Minnie invite visitors from all over Europe to come and discover the magic of Paris. On 24 February, the campaign was officially unveiled by Anne Hidalgo, Mayor of Paris, Valérie Pécresse, President of the Île-de- France Region, and Catherine Powell, Présidente of Euro Disney S.A.S. The venue chosen was the Eiffel Tower, the international symbol of Paris. The pull of Paris and its region contribute to the success of Disneyland Paris, and Disneyland Paris plays a part in the attractiveness of Île-de-France for tourists. More than 50% of foreign guests in the Disney parks also visit the capital city.