|Industry||Paints, Paint Brushes, Adhesives|
|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Creative Director||Santosh Padhi|
|Asia Pacific Advertising Festival (AdFest) 2016|
|Outdoor Lotus||Household Products & Maintenance||Bronze|
|Press Lotus||Household Products & Maintenance||Bronze|
Credits & Description
Taproot Dentsu India showcases the idea of 3D finish where typical flat colour swatches were presented as 3D blocks with textures and finish that mimic real life elements from where these colour swatches get their colour from.