Entourage Print, Outdoor Marie by TBWA Paris


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Industry Public awareness, Mobile applications
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency TBWA Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Art Director Cedric Moutaud
Copywriter Vincent Pedrocchi
Released October 2018

Credits & Description

Agency: TBWA\Paris
Client Team: Jean-Marc Potdevin, Claire Duizabo
Account Management: Anne Vincent, Stéphanie Decombe, Jeanne Bouchaud
Executive Creative Directors: Faustin Claverie et Benjamin Marchal
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Art buyer: Elise Kubler
Published: October 2018
TBWA\Paris has been working with the association Entourage for two years now, and has just signed a print campaign of 6 posters to raise public awareness about relational isolation of homeless people.
Knowing that in a day, a homeless person can run into 3000 people in the subway and sometimes just two of them say hello, we’re trying to talk to the other 2998 people.
These posters will be displayed during all summer in the Paris metro.
What exactly is Entourage ?
Entourage is an application that is also a social network. It connects people to each other and allows them to create a benevolent circle around homeless people in their neighborhood.