Grape Raisin by Cheil London for Etihad Airways

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Grape Raisin

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Industry Airlines
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States, India, Australia, United Arab Emirates, Europe
Agency Cheil London
Creative Director Russell Schaller
Art Director Pansy Aung, Adam Miles
Copywriter Paul Staples
Released December 2016

Credits & Description

Cheil London reveals maiden campaign for Etihad Airways, positioning the airline as a hospitality brand
The global print and digital campaign shows how Etihad offers a superior travelling experience to its rivals, positioning the company as a hospitality brand rather than just an airline. A series of five different executions use simple, playful, yet elegant, images of the lengths it goes to in order that its customers are treated as guests rather than passengers.
For example, one execution reveals the 5-star dining experience on offer on its flights, while another promotes the spas available in its Abu Dhabi lounges. The campaign is data-informed to ensure that each message is delivered at the right time and to the right person based on their habits and profile.
Media: Outdoor
Brand: Etihad Airways
Agency: Cheil London
Creative Director: Russell Schaller
Art Director: Pansy Aung, Adam Miles
Copywriter: Paul Staples
Account Director: Paul Diamond
Agency Producer: Katie Bayley / Mark Barretta
Photographer: Victoria Ling
Director/ Production Co: Siobhan Squire
Producer: Gavin Lindsay
Editor: n/a
Post Production: Stephen Rochford
Sound Design: n/a
Typographer: Justin Reich