Frauenzentrale Zurich Print, Outdoor Toasterin by Publicis Communications Zurich


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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Publicis Communications Zurich
Copywriter Jan Kempter
Released June 2015


One Show, 2016
Print & Outdoor Non-Profit - Publications / Publications Merit

Credits & Description

Title: Women Should Not Be Worth Less
Additional info: Publicis Communications Schweiz AG - "Women should not be worth less"
Agency (& City): Publicis Communications Schweiz AG, Zurich
Advertising Agency: Publicis, Zurich, Switzerland
Chief Creative Director: Thomas Wildberger
Chief Creative Director: Urs Schrepfer, David Fischer
Copywriter: Jan Kempter
Art Director: Daniel Ahrens
Junior Art Director: Raphael Graber
Agency Producer(s): Cem van der Schaar, Benjamin Kaegi
Photographer(s): Felix Streuli
Retouching: Retouching De Luxe
Senior Brand Director: Candido Righetto
Brand Director: Alain Goetschi
Head of Services: Rolf Hefti
Product: Women's rights
Advertiser: Frauenzentrale Zurich
In spite of legal obligations, women in Switzerland still earn up to 20% less than men. It was our task to draw the general public’s attention to this disgraceful state of affairs and to encourage them to do something about it. To achieve this aim, we demonstrated the absurdity of this inequality by applying it directly to everyday products. We publicised our collection of products via a range of different channels, and in doing so, inspired many people to become members of the centre for women.