Gazeta Mercantil Print, Outdoor Dollar by J. Walter Thompson Sao Paulo


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Industry Publishing, streaming & media, Newspapers
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea, Roberto Fernandez David
Art Director Pedro Izique
Copywriter Gustavo Gusmao
Released February 2008


Cannes Lions 2008
Press - Bronze

Credits & Description

In this print campaign, JWT Sao Paulo shows that the newspaper makes deeper analyses of the financial market and informs readers on political and social events exercising influence on the world economy. On Dollar, Euro and Yen notes, some of the most important events of the last century.
Product : Gazeta Mercantil
Agency : JWT, São Paulo
Country : Brazil
Illustrator: Pedro Izique
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea and Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão