Pope Francis by ALMAP BBDO Brazil for Getty Images

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Pope Francis

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Industry Photo Development
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Benjamin Yung Jr., Marcelo Nogueira, André Gola, Pernil
Art Director André Sallowicz
Copywriter Daniel Oksenberg
Production Vetor Zero/Lobo
Illustrator Vitor Fubü
Released March 2016

Awards

One Show 2017
Print & Outdoor Craft: Art Direction - Single Or Campaign Gold
Print & Outdoor Promotional / Collateral: Posters - Campaign Gold
Print & Outdoor Publishing: Newspaper - Campaign Gold
Print & Outdoor Publishing: Trade Publication - Single Or Campaign Gold
Print & Outdoor Publishing: Newspaper - Single Merit

Credits & Description

Alterntive Title: Millions of Images. Endless Possibilities. Infinitas Posibilidades.
Agency: AlmapBBDO
Client: Getty Images
Partner/ CCO: Luiz Sanches
Executive Creative Direction: Bruno Prosperi
Creative Direction: Benjamin Yung Jr, Marcelo Nogueira, Andre Gola, Pernil
Digital Creative Director: Luciana Haguiara
Digital Head of Art: Pedro Burneiko
Copywriter: Daniel Oksenberg
Art Director: Andre Sallowicz
Illustrator: Vitor Fubu, Vetor Zero Print + Evandro Malgueiro
Photography: Getty Images
Web Designer: Adriel Nunes
Art Buyers: Teresa Setti, Ana Cecília Costa
Production Company: Vetor Zero
Direction: Gabriel Nobrega
Audio: Satelite Audio
Music: Team Satelite
Agency producer: Vera Jacinto, Diego Vilas Boas e Fernando Yamanaka
Project Manager: Mayra de Souza Otsuka
Technology Director: Eduardo Bruschi
UX Designer: Caroline Kayatt
Planning: Cintia Gonçalves
Accounts: Daniela Gasperini, Samia Reiter Paz
Media: Carla Durighetto
Client Supervisors: Renata Simões, Susan Smith Ellis, Kjelti Kellough
Getty Images, the world leader in visual communications, has launched its new global campaign “Millions of Images. Endless Possibilities”. Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images. All of the Endless Possibilities campaign assets, including film, print, poster and the microsite, utilize images from Getty Images and iStock by Getty Images to reconstruct famous faces. Francisco