Bear by Y&R Sao Paulo for Goodyear

Bear

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Industry Tires
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Art Director José Borba Maranhão Neto
Copywriter Igor Cabó
Photographer Platinum Fmd
Released April 2012

Awards

Cannes Lions 2012
Outdoor Lions Cars & Automotive Services Bronze

Credits & Description

Category: Cars & Automotive Services
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Agency: Y&R SÃO PAULO, BRAZIL
Advertiser GOODYEAR
Product GOODYEAR TYRES
Entrant Y&R SÃO PAULO, BRAZIL
Type of Entry: Posters
Category: Cars & Automotive Services
Title: BEAR
Advertiser/Client: GOODYEAR
Product/Service: GOODYEAR TYRES
Entrant Company: Y&R SÃO PAULO, BRAZIL
DM/Advertising Agency: Y&R SÃO PAULO, BRAZIL
Rui Branquinho (Chief Creative Officer)
Flavio Casarotti (Executive Creative Director)
Rui Branquinho/Flavio Casarotti/Alexandre Vilela (Xa)/Felipe Gall (Creative Director)
Valeria Ordonhez (Account Manager)
Igor Cabó (Copywriter)
Fernanda Flandoli/Flavio Proença/Fernando Takey (Planner)
José Neto (Art Director)
Valeria Ordonhez (Account Manager)
Platinum Fmd (Photographer)
Fernanda Flandoli/Flavio Proença/Fernando Takey (Planner)
Monica Beretta/Stephanie Wang/Juliana Gardim (Art Buyer)
Claudia Menezes/Felipe Wanderley (Account Supervisor)
Rui Moreira/Luciana Guidi (Advertiser's Supervisor)
Elaine Carvalho/Flavio Zamboni (Producer)
Media: Gustavo Gaion/Gabriela Ben David (Other Credits)
Circles