Un by BBDO Singapore, Proximity Singapore for Guinness

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Industry Beers and Ciders
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency BBDO Singapore
Creative Director Yee Wai Khuen
Copywriter Theophilues Tan, Nikhil Panjwani, Pimwadee Lai
Producer Lee Anne Weldon
Illustrator Gary Lim
Account manager Fiona Huang
Agency Proximity Singapore
Account Supervisor Joe Braithwaite
Released March 2014

Awards

Cannes Lions, 2014
OUTDOOR LIONS OUTDOOR POSTER CRAFT: TRADITIONAL ILLUSTRATION Gold Lion Campaign
OUTDOOR LIONS Indoor Posters: Drinks (Alcoholic & Non-Alcoholic) Silver Lion Campaign
PRESS LIONS Magazine: Alcoholic Drinks Silver Lion Campaign
PRESS LIONS Magazine: Art Direction Silver Lion Campaign
PRESS LIONS Magazine: Illustration Silver Lion Campaign

Credits & Description

Guinness Draft is now in a bottle. A new poster campaign for BBDO Singapore.
Category: Drinks, alcoholic
Client: Asia Pacific Breweries Singapore
Agency: BBDO Singapore
Advertising Agency : BBDO PROXIMTY SINGAPORE, SINGAPORE
Country: Singapore
Chief Creative Officer: Ronald Ng
Creative Director: Yee Wai Khuen
Group Creative Director: Primus Nair
Copywriter: nikhil panjwani
Copywriter: Pimwadee Lai
Copywriter: Theophilues Tan
Art Director: gary lim
Producer: anne lee
Designer: gary lim
Illustrator: gary lim
Account manager: Fiona Huang
Account Supervisor: Joe Braithwaite
Client contact : Graham Villiers-Tuthill