|Industry||Cosmetics & beauty products, Shampoos|
|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Del Campo Saatchi & Saatchi Buenos Aires|
|Creative Director||Mariano Serkin|
Credits & Description
Head & Shoulders gives the Argentinean consumer a rude awakening: a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.