Point of view by Del Campo Saatchi & Saatchi Buenos Aires for Head & Shoulders

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Point of view

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Industry Cosmetics & beauty products, Shampoos
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Creative Director Mariano Serkin
Released April 2008

Credits & Description

Head & Shoulders gives the Argentinean consumer a rude awakening: a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.
The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa. Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop , Queen and Nessum Dorma .
Client: Head & Shoulders
Agency: Del Campo Nazca Saatchi & Saatchi
Creative Director: Mariano Serkin,
Maxi Itzkoff,
Lucas Panizza,
Norberto Vatrano