LEGO Print, Outdoor Rockstar by Ogilvy & Mather Bangkok

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Rockstar

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Industry Toys
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency Ogilvy & Mather Bangkok
Associate Creative Director Denchai Kheereerak
Creative Director Gumpon Laksanajinda
Senior Art Director Asawin Tejasakulsin
Copywriter Kris Garford Spindler, Supalerk Silarangsri
Production Illusion
Released October 2016

Awards

Cannes Lions 2017
Outdoor Billboards & Street Posters: Entertainment & Leisure Silver Lion Campaign
Outdoor Indoor Posters: Entertainment & Leisure Silver Lion Campaign
Print And Publishing Print: Entertainment & Leisure Silver Lion Campaign

Credits & Description

Title: Build The Future 3
Agency: Ogilvy
Brand: Dksh (Thailand) Ltd./ lego
Product: Lego
Country: Thailand
Entrant Company: Ogilvy, Bangkok
Advertising Agency: Ogilvy, Bangkok
Production Company: Illusion, Bangkok
Vice Chairman: Nopadol Srikieatikajohn (Ogilvy Group Thailand)
Group Executive Creative Director: Wisit Lumsiricharoenchoke (Ogilvy Group Thailand)
Creative Director: Gumpon Laksanajinda (Ogilvy Group Thailand)
Copywriter: Kris Garford Spindler (Ogilvy Group Thailand)
Agency Producer: Paiboon Suwansangroj (Ogilvy Group Thailand)
Chief Creative Officer - Asia Pacific: Eugene Cheong (Ogilvy Group Thailand)
Agency Producer: Kannika Mongkolrattanachart (Ogilvy Group Thailand)
Communications Director: Varunorn Suphannanont (Ogilvy Group Thailand)
Senior Communications Executive: Wasin Siriamornsook (Ogilvy Group Thailand)
Illustrator: Illusion, Bangkok (Illusion Co., Ltd.)
Associate Creative Director: Denchai Kheereerak (Ogilvy Group Thailand)
Senior Art Director: Asawin Tejasakulsin (Ogilvy Group Thailand)
Copywriter: Supalerk Silarangsri (Ogilvy Group Thailand)
Entry Summary:
For the ads to have the best exposure and visibility that fits with the target audience’s insight, poster and outdoor locations were strategically selected. For example, the astronaut ad was placed at the planetarium or science museum – educational centers where parents often take their kids. The rockstar ad was placed at kid’s music schools and the firefighter ad was placed at outdoor playgrounds.
Locations were strategically selected by Ogilvy & Mather Bangkok for this Lego campaign. For example, the astronaut ad was placed at the planetarium or science museum – educational centers where parents often take their kids. The rockstar ad was placed at kid’s music schools and the firefighter ad was placed at outdoor playgrounds.