Huggies Print, Outdoor Bus by True Lima


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Industry Baby Hygiene
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Peru
Agency True Lima
Art Director Cristhian Avila
Copywriter Luis Alburqueque
Illustrator Mirko Cuculiza Cristian Sánchez
Released September 2016

Credits & Description

Category: House, Garden
Brand: Huggies
Agency: True
Advertising Agency: True, Lima, Perú
Creative Directors: Ricardo Mares, Alejandro Guzmán, Diego Carvalho
Art Director: Cristhian Ávila
Copywriter: Luis Alburqueque
Illustrator: Mirko Cuculiza
Additional Info: Outdoor
Geo: Peru
Published: June 2016
Description: Huggies Active Sec is the diaper that holds up to 12 hours with maximum absorption. Ideal for children to wear in special occasions such as long days or nights, small or long family trips. The purpose of the graphic design was to represent the long journeys that this diaper can hold giving you total trust that nothing will escape from it.