IKEA Print, Outdoor Kallax by Mother London

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Industry Household maintenance & pet products, Department Stores & Shopping Malls
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Mother London
Executive Creative Director Hermeti Balarin, Ana Balarin
Art Director Oli Rimoldi, Anthony Montagne
Copywriter Oli Rimoldi, Anthony Montagne
Producer Ellie Robertson
Photographer Carl Kleiner
Released October 2017

Credits & Description

Advertised brand: IKEA
Campaign title: The Wonderful Everyday is Coming
Execution titles: BRUSALI, HEMNES, KALLAX
Media: Print/OOH
Photographers Agent: Mini Title
Photographer: Carl Kleiner
Producer: Ellie Robertson
Photographers Assistants: Guillaume Blondiau, Eddie Blagbrough
Stylist/Set Designer: Gemma Tickle
Stylist Assistants: Georgia Coleman, Millie Tennant
Advertising Agency: Mother, London
Executive Creative Directors: Ana Balarin, Hermeti Balarin
Art Director: Anthony Montagne, Oli Rimoldi
Copywriter: Anthony Montagne, Oli Rimoldi
Print Producer: Bertie Gulliver
Project Director: Emma Hodson
Account Director: Matthew Taylor, Alex Shaw
Published: September 2017
To announce IKEA’s new store in Sheffield we show local homes preparing for the arrival of The Wonderful Everyday. Clothing, books, and other contents float, suspended in anticipation of the wonderful home storage solutions to come.
The Wonderful Everyday is coming
IKEA Sheffield opens 28th September