Immunomax Print, Outdoor Immunomax Maria by Lowe Makati City

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Immunomax Maria

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Lowe Makati City
Executive Creative Director Abi Aquino
Creative Director Gari Valderrama
Senior Art Director Benchie Empedrado
Senior Copywriter Wacky Torres
Producer Jake Fernandez
Released March 2018

Credits & Description

Media: Print, Outdoor
Category: Pharmaceutical & medical
Client: Intermed Marketing Phils Inc
Agency: MullenLowe Philippines
Country: Philippines
President: Leigh Reyes
Finishing Artist: Jo Espiritu
Executive Creative Director: Abi Aquino
Creative Director: gari valderrama
Producer: jake fernandez
Senior Art Director: Benchie Empedrado
Senior Copywriter: Wacky Torres
Business Director: Mel Jimenez
Planner: Viboy Palillo
Editor: Carl Demigilio
Photographer: Ruben Dela Cruz
Account manager: Sachi Iwasaki
Client: Tom Meneses
Media Agency: Dentsu X Philippines
Synopsis:
Immunomax, the immunomodulator made with pure CM-Glucan, wanted to show how allergic rhinitis can ruin anything. To do this, we reimagined one of the world's most beloved films, The Sound of Music, if it were ruined by allergic rhinitis.
The idea was translated to an eye-catching print ad in Tattler, and posted on massive billboards along our national highways. We just wanted everyone to take the immune system chill pill, Immunomax, before allergic rhinitis ruins their lives too.