JBL Print, Outdoor Still Life, 2

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Still Life, 2

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Industry Portable Audio & Accessories
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Production Philipp Und Keuntje
Chief Creative Officer Diether Kerner
Executive Creative Director Oliver Zacharias-Tölle
Creative Director Vera Hanke, Franziska Flau
Art Director Franziska Flau
Copywriter Vera Hanke
Photographer Reinhard Hunger
Released September 2017

Credits & Description

Advertised brand: JBL Noise-cancelling headphones
Media: Print, Outdoor
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Chief Creative Officer: Diether Kerner
Executive Creative Director: Oliver Zacharias-Tölle
Creative Directors: Franziska Flau, Vera Hanke
Art Director: Franziska Flau
Copywriter: Vera Hanke
Idea: Eva Jordan, Vera Hanke
Photographer: Reinhard Hunger
Set Design: Christoph Himmel
Project Manager: Hannah Geisslreiter
Final Artworkers: Ponke Herrmann, Mareike Dörries
Production Manager: Sascha Jeide
Post Production: Philipp und Keuntje
Published: September 2017

To address an urban target group, interested in music, art and culture, but stressed by the noise level of a busy city environment, we created a piece of advertising that doesn’t look like advertising but like a piece of art. Our three motifs “garden”, “kids” and “household” were designed to match typical sources of noise in our urban audience’s everyday life. With our still life look we created an even bigger impact, communicating the product benefit and the high quality of JBL’s noise-cancelling headphones through real-life sources of noise, turned into still life art.