Jeep Print, Outdoor Car Vs Jeep, 1 by Leo Burnett Tailor Made Sao Paulo

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Car Vs Jeep, 1

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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Creative Director Pedro Utzeri, Marcelo Reis, Vinicius Stanzione
Art Director Ricardo Alonso
Editor Renato Ramalho
Released August 2016

Awards

Wave Festival 2017
Outdoor Craft para outdoors offline e online Prata

Credits & Description

Agência/Agency: Leo Burnett Tailor Made
Anunciante/Advertiser: Jeep
Diretor de criação/Creative Director: Marcelo Reis, Pedro Utzeri, Vinicius Stanzione
Redator/Editor: Renato Ramalho
Atendimento/Attendance: Denise Millan, Rafael Oliveira, Marcelo Martirani, Anelise Reis, Mariana Bedeschi, Nathan Simeão, Thais Mantovani
Outros créditos:
Art-Buyer: Mauro Moura
Mídia: Fernando Sales, Andrea Hirata, Leonardo Gomes, Marcelo Iwakiri, Paula Ricarte, Rennan Aurieni, Thiago Perozzi
Planejamento: Tiago Lara, Monica Torres
Tradução da sinopse para o inglês: We created a campaign to visually and directly convey the difference between a Jeep and ordinary cars. With minimalist illustrations, the ads compare places where a Jeep can go with places where an ordinary car can go. People could quickly see, without the use of many words, the difference in owning a Jeep. Using as a starting point the Jeep logo, the illustrations were created to perfectly set the logo into the places where only a Jeep can go, like the montain range and alps.
Produtor gráfico: Ricardo Sotelo
Diretor de Arte/Art Director: Ricardo Alonso