Escape From Metropol by Fikr Fikr Turkey, Markom/Leo Burnett Istanbul for Jeep

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Escape From Metropol

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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Fikr Fikr Turkey
Creative Director Oktar Akın
Agency Markom/Leo Burnett Istanbul
Creative Director Oktar Akın
Released August 2016

Credits & Description

Brand: Jeep
Media: Outdoor
Category: Automotive
Agency: Leo Burnett
Geo: Turkey
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Director: Oktar Akın
Copywriters: Emir Yasin Yavuz, Murat Oğuz Küçükada
Creative Group Heads: Aren Selvioğlu, Ersin Pekin
Graphic Designer: Tunc Ersöz
Illustrator: Alexey Kot
Description: We decided to portrait the characteristics (escape from the city life routines, freedom, being bold) of the JEEP brand. To do so, we created retro film looking like art work. The illustrations were inspired from those retro times movie posters. The campaign was published in the newspapers and also was published as outdoor.
Published: August 2016