Johannesburg Zoo Print, Outdoor Bat by Y&R Johannesburg

Bat

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Industry Zoos
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Y&R Johannesburg
Chief Creative Officer Graham Lang
Executive Creative Director Jacque Matthee
Art Director O'Brien Greyling, Monique Rudolph
Copywriter Gavin Williams
Producer Wendy Leisnner, Pontsho Mashego
Released October 2016

Awards

Cannes Lions 2017
Outdoor Billboards & Street Posters: Public Sector Bronze Lion Campaign
Outdoor Indoor Posters: Public Sector Bronze Lion Campaign

Credits & Description

This year, Johannesburg Zoo wanted to shift the conservation lens away from the plight of individual animals, and to the balance of the ecosystem as a broader playing field. Y&R South Africa created a series of posters that highlighted the often-forgotten ‘other side’ of the conservation conversation and provided a fresh take on the stereotypical'Big 5' initiatives. The print executions demonstrated graphically and metaphorically that when you remove one species (like a Blue Crane), it's eco-balance counterpart (like flies), will thrive and multiply uncontrollably. The designs struck a very visceral chord with the viewers and shone the light on on-going efforts at the Johannesburg Zoo when it comes to conservation and research.
Media: Print/ Outdoor
Category: Charities & appeals
Client: Johannesburg Zoo
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Jacque Matthee
Art Director: O'Brien Greyling
Art Director: Monique Rudolph
Copywriter: Gavin Williams
Producer: Wendy Leisnner
Producer: Pontsho Mashego
Production Manager: Pontsho Mashego
Integrated ECD: Jacque Matthee
Entry Summary:
Everyone dreams of visiting Africa and more particularly South Africa. It is a country that is as well known for its extraordinarily abundant biodiversity as its political liberation. It is the ultimate nature lover’s paradise boasting not only the BIG 5 – Lions, Buffalos, Leopards, Rhino’s and Elephants but countless birds, amphibian creatures, fish and insects, grasslands, forests, wide open plains, arid regions and so much more. This biodiversity is under threat constantly, as human beings take up habitat and use up resources. The delicate balance of this extraordinary biodiversity sits on a knifes edge and could very easily be thrown into chaos if just one piece of the chain is removed.