Kiwi Print, Outdoor Renoir by Ogilvy & Mather Chicago

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Renoir

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Industry Shoe & Wax Polishes
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Ogilvy & Mather Chicago
Chief Creative Officer Joe Sciarrotta
Executive Creative Director Nancy Hannon
Creative Director Hital Pandya, Nicolás Mejía, Luissandro Del Gobbo, Mark Bruker, Luis Gabriel Ramirez Arias
Art Director Hital Pandya
Copywriter Nicolás Mejía, Luissandro Del Gobbo, Mark Bruker, Luis Gabriel Ramirez Arias
Released October 2016

Awards

Cannes Lions 2017
Print And Publishing Print: Other Household Goods Gold Lion Campaign
Outdoor Indoor Posters: Household Goods Silver Lion Campaign
Outdoor Poster Craft: Illustration Bronze Lion Campaign
Print And Publishing Print & Publishing Craft: Illustration Bronze Lion Campaign

Credits & Description

Title: Renoir
Agency: Ogilvy & Mather
Brand: Sc Johnson
Country: USA
Entrant Company: Ogilvy & Mather, Chicago
Advertising Agency: Ogilvy & Mather, Chicago
Media Agency: Phd, Chicago
Chief Creative Officer: Joe Sciarrotta (Ogilvy & Mather)
Global Executive Creative Director: Nancy Hannon (Ogilvy & Mather)
Global Group Creative Director: Renata Florio (Ogilvy & Mather)
Creative Director/Art Director: Hital Pandya (Ogilvy & Mather)
Creative Director/Copywriter: Luissandro Del Gobbo (Ogilvy & Mather)
Creative Director/Copywriter: Luis Gabriel Ramirez Arias (Ogilvy & Mather)
Creative Director/Copywriter: Nicolas Mejia (Ogilvy & Mather)
Creative Director/Copywriter: Mark Bruker (Ogilvy & Mather)
Print Producer: Joan Shelton (Ogilvy & Mather)
Executive Content Producer: Mike Diedrich (Ogilvy & Mather)
Senior Producer: Maggy Lynch-Hartley (Ogilvy & Mather)
Executive Producer: Experiential: Kim Denapoli (Ogilvy & Mather)
Associate Producer Experiential: Hanna Lee (Ogilvy & Mather)
Associate Producer Experiential: Katie Shutt (Ogilvy & Mather)
Director: Peter Medlock (Ogilvy & Mather)
Worldwide Md, Global Brand Management : Philip Heimann (Ogilvy & Mather)
Managing Director: Pete Lewis (Ogilvy & Mather)
Account Supervisor: Zoe Hann (Ogilvy & Mather)
Entry Summary:
Portraits Completed. The most famous portraits ever painted have one thing in common: they only show iconic, inspiring people from the waist up. At KIWI® we have a different idea of greatness; we believe it starts from the ground up. That's why we decided to create the ‘missing’ bottom halves of 10 masterpiece portraits. Shoes became the main characters of the newly painted bottoms. The whole experience aimed to convey the message that KIWI®, the world’s number one shoe care brand, is fully committed to providing products of the highest quality.