DESERT by Y&R Beijing for Land-Rover

DESERT

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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Y&R Beijing
Creative Director Mike Shackle, Marcus Rebeschini, Graham Lang
Art Director A.s. Anam
Copywriter Kweichee Lam, Nils Andersson
Photographer Kerry Wilson, Sebastian Siah Of Shooting Gallery Asia
Account Supervisor Henry Chan-Fusion, Bryce Whitwam
Typographer Lee Aldridge, Raul Pardo
Illustrator Cream Studios, Lau Tai Ham - Wishing Well
Released June 2010

Awards

Cannes Lions 2010
Outdoor Billboards & Street Furniture Bronze

Credits & Description

3 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Cars & Automotive Services
Title: DESERT
Advertiser/Client: LAND ROVER
Product/Service: LAND ROVER
Entrant Company: Y&R BEIJING, CHINA
Advertising Agency: Y&R BEIJING, CHINA
Chief Creative Officer: Marcus Rebeschini/Nils Andersson
Executive Creative Director: Nils Andersson
Creative Director: Nils Andersson/Marcus Rebeschini/Mike Shackle/Graham Lang
Copywriter: Nils Andersson/A S Anam
Account Manager: Lucy Harries
Account Supervisor: Henry Chan/Bryce Whitwam
Art Director: A S Anam
Illustrator: Raul Pardo/Cream/Wishing Well
Photographer: Kerry Wilson/Sebastian Siah
Typographer: Raul Pardo/Lee Aldridge