LEGO Print, Outdoor THE SMURFS by Jung Von Matt/Alster Hamburg

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Industry Games
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Jung Von Matt/Alster Hamburg
Creative Director Karsten Ruddigkeit
Art Director Reza Ramezani
Producer Thomas Thiessen, Christian Will
Released March 2012


Cannes Lions 2012
Outdoor Lions Entertainment & Leisure Silver
Press Lions Entertainment & Leisure Silver

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Entertainment & Leisure
Advertiser: LEGO
Product/Service: LEGO
Agency: JUNG von MATT Hamburg, GERMANY
Entrant JUNG von MATT Hamburg, GERMANY
DM/Advertising Agency: JUNG von MATT Hamburg, GERMANY
Client Account Director: Katharina Sutch
Agency Account Director: Marc-Olaf Duncker
Agency: Jung von Matt, Hamburg
Chief Creative Officer: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Copywriters: Johannes Milhoffer/Corinna Ernst
Art Director: Reza Ramezani
Designers: Julian Lebel/Daniel Zier
CG-Artists/CG-Photography: Matthias Christen/
Florian von Behr/Faruk Heplevent/
The Scope Digital Studio
Producer: Christian Will/Thomas Thiessen
Description of the Project
Our Lego campaign aimed at inspiring parents and young adults for Lego.

Using only a few Lego Bricks, we’ve revived the childhood heroes of our targeted audience by sparking their imagination.