Liga De Arte Print, Outdoor Francisco Pablo by Wing

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Francisco Pablo

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Industry Education
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Wing
Chief Creative Officer Pepe Aguilar
Creative Director Facundo Paglia
Art Director Julieth Monsalve
Senior Art Director Andrés Justo
Copywriter Martín De Ferrari
Illustrator Andres Echeverry
Released October 2016


Cannes Lions 2017
Outdoor Indoor Posters: Commercial Public Services Bronze Lion Campaign

Credits & Description

Original Campaign Name: Stick to art
Title: Francisco Pablo
Agency: Wing
Brand: Liga De Arte
Country: USA
Entrant Company: Wing, New York
Advertising Agency: Wing, New York
Chief Creative Officer: Pepe Aguilar (Grey Wing)
Creative Director: Facundo Paglia (Grey Wing)
Art Director: Julieth Monsalve (Grey Wing)
Copywriter: Martin De Ferrari (Grey Wing)
Illustrator: Andres Echeverry (Grey Wing)
Account Manager: John Jardine (Grey Wing)
Senior Art Director: Andres Justo (Grey Wing)
Project Manager: Sarah Kieras (Grey Wing)
Managing Director: Sandra Alfaro (Grey Wing)
Entry Summary:
Many tyrants in history have had thwarted artistic inclinations. This campaign shows the similarities of complex characters that changed the world for good or bad, depending on their life-altering decision to follow their artistic calling.