by DDB Mudra Group Mumbai for Loving Hands Ministry

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Industry Public awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency DDB Mudra Group Mumbai
Illustrator Sailesh Khandeparkar
Released June 2011

Awards

One Show 2012
One Show Design Public Service / Outdoor and Posters - Campaign Merit

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Illustration
Advertiser/Client: LOVING HANDS MINISTRY
Product/Service: LOVING HANDS MINISTRY
Entrant Company: MUDRA COMMUNICATIONS Mumbai, INDIA
Design/Advertising Agency: MUDRA COMMUNICATIONS Mumbai, INDIA
Chief Creative Officer: Bobby Pawar (Mudra Communications)
Creative Head: K.B. Vinod (Mudra Communications)
Illustrator: Sailesh Khandeparkar (Sailesh Khandeparkar)
Brief Explanation:
Find a way to talk about a sensitive subject, without pushing up the defences of the target audience.
Describe the brief from the client:
Convey to young adults that depression can be combated with the right advice and guidance.
Description of how you arrived at the final design:
To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counselling when it comes to dwarfing the problems of depression.
Indication of how successful the outcome was in the market:
There was a 21% increase the calls for help in a month.