Cro/Ana by BETC for McDonald's

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Cro/Ana

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Industry Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency BETC
Executive Creative Director Remi Babinet
Art Director Cyril Arandel
Copywriter Adrian Skenderovic
Production Rita
Producer Chantal Bertina
Released June 2016

Awards

Epica Awards 2016
Restaurants, Bars & Cafés Restaurants, Bars & Cafés Silver - Print

Credits & Description

BRAND McDonald’s
BRAND MANAGEMENT Xavier Royaux
Nathalie Legarlantezec
Sophie Giry
AGENCY BETC
AGENCY MANAGEMENT Henri Tripard
Julien Grimaldi
Juliette Aguglion
EXECUTIVE CREATIVE DIRECTOR Rémi Babinet
CREATIVE DIRECTOR Olivier Apers
ART DIRECTOR Cyril Arandel
COPYWRITER Adrian Skenderovic
TRAFFIC Stéphanie Renoir-Mousli
PRINT
PHOTOGRAPHER Kim Reenberg
ART BUYER Victoria Vingtdeux
PRODUCER Chantal Bertina
Arno Poulain
PRODUCTION COMPANY Rita
As a partner and official restaurant of the UEFA Euro 2016, McDonald’s couldn’t miss out on the chance to welcome the European fans to France, once again under its signature « Come as YouAre ».
In an outdoor campaign, created by BETC Paris,McDonald’s celebrates all fans, regardless of their origins or the team theysupport. The visuals, photographed by Kim Reenberg,show fans proudly holding up somewhat different scarves, supporting twocountries at the same time with the names merging into a new imaginary country.For example, the meeting between Sweden and Italy becomes SWETALY. With the campaign, McDonald’s wants tocontinue celebrating tolerance, diversity and generosity.