McDonald's Print, Outdoor Drink by Leo Burnett Frankfurt, Thjnk München


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Industry Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Leo Burnett Frankfurt
Agency Thjnk München
Executive Creative Director Jan Propach
Creative Director Matthäus Frost, Karl Wolfgang Epple
Art Director Markus Rittenbruch
Copywriter Tobias Hecking
Released October 2016


Cannes Lions 2017
Outdoor Indoor Posters: Retail, e-Commerce, Restaurants & Fast Food Chains Bronze Lion Campaign

Credits & Description

Title: Drink
Agency: Leo Burnett Frankfurt, Thjnk
Brand: Mcdonald´S Germany
Country: Germany
Entrant Company: Thjnk, München
Advertising Agency: Leo Burnett Frankfurt / Thjnk, München
Cco: Armin Jochum, Andreas Pauli (Ltt)
Managing Director: Kai Roeffen (Thjnk Ag)
Executive Creative Director: Jan Propach (Thjnk Ag)
Creative Director: Matthäus Frost, Karl Wolfgang Epple (Thjnk Ag)
Art Director: Markus Rittenbruch (Thjnk Ag)
Copywriter: Tobias Hecking (Thjnk Ag)
Account Manager: Alexander Wieland (Ltt)
Entry Summary:
McDonald's is the world's most famous fastfood chain. Everybody know the Big Mac, the Cheeseburger and many other menu items. We were tasked with coming up with an ad to whet people's appetite for their wide range of tasty products.After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve their favourite treat from McDonald's. And we show exactly these hours. In the form of digital calendar entries that look just like McDonald's products, which you earned during that time. While the ads ran as usual roughly
5 million people visited one of the more than 1400 McDonald's in Germany per day. We didn't ask all of them, but some may have done so also because of our ads.