McDonald's Print, Outdoor Holiday by Leo Burnett Frankfurt, Thjnk München

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Industry Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Leo Burnett Frankfurt
Agency Thjnk München
Chief Creative Officer Andreas Pauli, Armin Jochum
Executive Creative Director Jan Propach, Kai Roeffen
Creative Director Matthaeus Frost
Art Director Markus Rittenbruch
Copywriter Tobias Hecking, Karl Wolfgang Epple
Released October 2016


LIA Awards 2017
Design Posters Silver Winner

Credits & Description

Entrant: Leo Burnett Germany, Frankfurt/thjnk, Duesseldorf
Brand: Mcdonalds - Youve Earned It
Corporate Name of Client: McDonald's
Head of Client Services: Susan Schramm
Client Marketing Director: Philip Wachholz
Agency Account Director: Alexander Wieland
Advertising Agency: Leo Burnett Germany, Frankfurt/Thjnk, Duesseldorf
Chief Creative Officers: Andreas Pauli/Armin Jochum
Executive Creative Directors: Kai Roeffen/Jan Propach
Creative Director: Matthaeus Frost
Copywriters: Tobias Hecking/Karl Wolfgang Epple
Art Director: Markus Rittenbruch
McDonald's is the world's most famous fastfood chain. Everybody know the Big Mac, the Cheeseburger and many other menu items. We were tasked with coming up with an ad to whet people's appetite for their wide range of tasty products.After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve their favourite treat from McDonald's. And we show exactly these hours. In the form of digital calendar entries that look just like McDonald's products, which you earned during that time.