McDonald's: Medium by Yehoshua\TBWA Tel Aviv for McDonald's

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McDonald's: Medium

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Industry Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Yehoshua\TBWA Tel Aviv
Creative Director Edo Karib
Art Director Ziv Almog
Copywriter Ayelet Klein
Released August 2010

Credits & Description

McDonald's, It's not what you had in mind...
McDonald's in Israel changed the menu to much less calories and fat.
Advertising Agency: TBWA/Yehosua, Tel-Aviv, Israel
Creative Director: Edo Karib
Art Director: Ziv Almog
Copywriter: Ayelet Klein
Published: June 2010