Sand by TBWA Lisbon for McDonald's

Sand

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Industry Ice cream & Cold desserts, Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency TBWA Lisbon
Creative Director Marco Pacheco, Rui Silva
Art Director Julliano Bertoldi
Copywriter Nuno Gaspar
Photographer Nuno Correia
Released July 2017

Credits & Description

Category: Food
Media: Print
Brand: McDonald's
Agency: TBWA
Geo: Portugal
Advertising Agency: TBWA, Lisbon, Portugal
Creative Directors: Marco Pacheco, Rui Silva
Art Director: Julliano Bertoldi
Copywriter: Nuno Gaspar
Account Manager: Joana Heitor
Account Executive: Dina Camacho
Planner: Filipa Soares
Client: Margarida Vieira, Sérgio Leal
Photographer: Nuno Correia
Retoucher: White Lab
Producer: Proud
Published: July 2017
Synopsis:
Year after year, summer after summer, on every beach we find ridiculous tans, wet bikini stains or kids covered with sand. It’s a classic, just like McDonald’s ice creams.