Taxi Kayak by Leo Burnett London for McDonald's

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Taxi Kayak

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Industry Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Copywriter Richard Ince
Released May 2015

Awards

FAB Creative Awards 2016
Posters & OOH Retailers Silver

Credits & Description

Leo Burnett London, has created an outdoor print campaign for McDonald’s UK, to promote the roll-out of their dual lane Drive-Thru service. Situated in close proximity to a number of converted restaurants, the posters feature two different vehicles parked side by side to create one amusing visual.
Country: UK
Client: McDonald’s
Product: dual lane Drive-Thru service

Title: Dual Lane Drive-Thru

McDonald’s Retail Marketing Director : Nathalie Pomroy

Advertising Agency: Leo Burnett London
Executive Creative Director: Justin Tindall

Creative Director: Adam Tucker

Art Director: Ed Tillbrook

Copywriter: Richard Ince

Senior Planner: Sarah Sandford

Board Account Director: Simon Hewitt

Account Director: Sarah Kay

Senior Account Manager: Bethany Watts