BIKE by BBDO Group Prague, Proximity Singapore for Mercedes-Benz

BIKE

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Industry Cars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Czech Republic
Agency BBDO Group Prague
Agency Proximity Singapore
Copywriter David Missing
Photographer Jan Van Endert
Account Supervisor Dirk Spakowski, Sebastian Schlosser
Typographer Daniel Haschtmann
Released February 2012

Awards

Cannes Lions 2012
Outdoor Lions Cars & Automotive Services Gold
Press Lions Other Vehicles, Auto Products & Services Silver

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES-BENZ CESKÁ REPUBLICA
Product/Service: NIGHT VIEW ASSIST
Agency: BBDO PROXIMITY BERLIN
Agency: MARK BBDO
Chief Creative Officer: Wolfgang Schneider (BBDO Germany GmbH)
Copywriter: David Missing
Art Director: Daniel Haschtmann
Photographer: Jan van Endert
Typographer: Daniel Haschtmann
Art Buyer: Lynn Sutliff
Account Supervisor: Dirk Spakowski (Managing Director)/Sebastian Schlosser (Group Account Director)
Advertiser's Supervisor: Jan Bubeník
Account Manager: Jan Hendrik Oelckers (Account Director)/Joris Jonker/A.-K. v. Rechenberg (BBDO Worldwide Munich)/Martin Vejdovsky (Account Director/MARK BBDO Praha) /Jana Valencikova (MARK BBDO Praha)
Other Credits: Post Production: Sevengreen Picture Works GmbH/Hamburg
Creative/Managing Director: Jan Harbeck, David Mously (BBDO Proximity Berlin GmbH)