TRAFFIC LIGHT by Scholz & Friends Berlin for Mercedes-Benz

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TRAFFIC LIGHT

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Industry Cars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens
Creative Director Philipp Woehler, David Fischer, Robert Krause
Art Director Melanie Specht
Copywriter Stefan Sohlau
Photographer Gozooma.de, Maground.com
Account Supervisor Stefanie Wurst
Production Appel Grafik
Released January 2011

Awards

Cannes Lions 2011
Outdoor Lions Cars & Automotive Services Bronze

Credits & Description

Title: TRAFFIC LIGHT
Advertiser/Client: DAIMLER
Product/Service: MERCEDES-BENZ TRANSPORTER
Entrant Company: SCHOLZ & FRIENDS BERLIN, GERMANY
Advertising Agency: SCHOLZ & FRIENDS BERLIN, GERMANY
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Robert Krause/David Fischer/Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Photographer: Maground.com/Gozooma.de
Other Credits: Art Buying: Kirsten Rendtel/Postproduction: Appel Grafik