MysteryVibe Print, Outdoor Fake Lips by McCann London

Adsarchive » Print ads , Outdoor » MysteryVibe » Fake Lips

Fake Lips

Pin to Collection
Add a note
Industry Sex shop
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency McCann London
Chief Creative Officer Laurence Thomson, Robert Doubal
Creative Director Dom Butler
Art Director Dom Butler
Released April 2018

Credits & Description

Category: Retail Services
Media: Outdoor
Brand: MysteryVibe
Geo: United Kingdom
Co-Founder & Chief Executive - Soumyadip Rakshit
Co-Founder & Chief Pleasure - Stephanie Alys
Head of Sales: Lesley Short
Head of PR: Mike Stabile
Communications: Alice Carroll
Agency: McCann London
Chief Executive: Alex Lubar
Chief Creative & Co-Presidents: Robert Doubal & Laurence Thomson
Creative Director & Art Director: Dom Butler
Head of Art: Dan Howarth
Design Director: Lisa Carrana
Designers: Jaz Ghotora, Harold Perrin
Business Director & Head of New Business: Elizabeth Bernstein
Director of Communications: Katya Escala
Producer: Paul Gillespie
Photographer: Matthew Thomas
Published: April 2018
Synopsis:
While the gender pay gap has sparked international debate, there’s another gap that few are talking about … the orgasm gap. Leading studies and research show that among heterosexual couples, men have 3 orgasms for every 1 orgasm a woman enjoys. That’s 200% more, or a gap of 66%, equivalent to some of the worst pay gap figures released by firms in the UK last week, and is over double the UK average pay gap. Making it one of the greatest gender inequalities our society faces.
It’s for this very reason that MysteryVibe, the luxury brand behind the world’s first body-adaptable smart vibrator, Crescendo, has launched a campaign to educate couples on the orgasm gap and how to close it. By practising more pleasurable sex for both, couples can develop more equitable, and more enjoyable, sexual relationships.
The campaign has launched as a series of three posters, each illustrating research on why the gap exists.
‘Fake Lips’ highlights the fact that 76% of women admitted to having faked at least one orgasm. Sexuality journalist and researcher Peggy Orenstein says that “by faking an orgasm women are denying themselves the sexual satisfaction they deserve,” making men think they have satisfied their female partner through penetration alone, which we know is only true for 25% of women. Orenstein found that 60% of girls see male orgasms as the primary focus, and ‘faking it’ becomes a way to please him, while robbing themselves of pleasure in the process.
MysteryVibe is committed to using their technology, products and educational communications to help couples enjoy more pleasurable sex, and bridge the orgasm gap.