MysteryVibe Print, Outdoor Self-Love by McCann London

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Self-Love

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Industry Sex shop
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency McCann London
Chief Creative Officer Laurence Thomson, Robert Doubal
Creative Director Dom Butler
Art Director Dom Butler
Released April 2018

Credits & Description

Category: Retail Services
Media: Outdoor
Brand: MysteryVibe
Co-Founder & Chief Executive - Soumyadip Rakshit
Co-Founder & Chief Pleasure - Stephanie Alys
Head of Sales: Lesley Short
Head of PR: Mike Stabile
Communications: Alice Carroll
Agency: McCann London
Chief Executive: Alex Lubar
Chief Creative & Co-Presidents: Robert Doubal & Laurence Thomson
Creative Director & Art Director: Dom Butler
Head of Art: Dan Howarth
Design Director: Lisa Carrana
Designers: Jaz Ghotora, Harold Perrin
Business Director & Head of New Business: Elizabeth Bernstein
Director of Communications: Katya Escala
Producer: Paul Gillespie
Photographer: Matthew Thomas
Published: April 2018
Synopsis:
While the gender pay gap has sparked international debate, there’s another gap that few are talking about … the orgasm gap. Leading studies and research show that among heterosexual couples, men have 3 orgasms for every 1 orgasm a woman enjoys. That’s 200% more, or a gap of 66%, equivalent to some of the worst pay gap figures released by firms in the UK last week, and is over double the UK average pay gap. Making it one of the greatest gender inequalities our society faces.
It’s for this very reason that MysteryVibe, the luxury brand behind the world’s first body-adaptable smart vibrator, Crescendo, has launched a campaign to educate couples on the orgasm gap and how to close it. By practising more pleasurable sex for both, couples can develop more equitable, and more enjoyable, sexual relationships.
The campaign has launched as a series of three posters, each illustrating research on why the gap exists.
‘Self-Love’ exemplifies the fact that only 38% of women regularly masturbate, while male masturbation is reported at around 96%. MysteryVibe’s own UK study in 2017 found that men masturbate twice as much on average than women. Since self-pleasure is a leading driver of sexual knowledge for women, that gap in experience and confidence also drives the orgasm gap. With the campaign, MysteryVibe hopes to get people to talk more openly about female masturbation, so that it becomes as socially acceptable as it is with men.
MysteryVibe is committed to using their technology, products and educational communications to help couples enjoy more pleasurable sex, and bridge the orgasm gap.