|Industry||TV Channels/Radio Stations and Programmes|
|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Executive Creative Director||John Davenport, Philip Ireland|
|Art Director||Wihan Meerholz|
Credits & Description
The National Geographic Channel was launching the show "Deadliest Shark Attacks". Ireland Davenport wanted to tap into the psychology that makes us feel that even when floating in the tiniest of pools, as soon as we think of sharks we feel that there is a giant shark like presence hunting us from below. ( Dun-dun-dun-dun-dun-dun).