New York Society for Ethical Culture Print, Outdoor No More Black Targets, 1 by FRED & FARID New York

No More Black Targets, 1

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency FRED & FARID New York
Chief Creative Officer Farid Mokart, Fred Raillard
Creative Director Laurent Leccia
Art Director Mark Denton, Thomas Raillard, Dizmology, Julien Calot, Sr.lasso, Cypha, Brolga, Buttsup, Savior Elmundo, Hektad, Rex Chouk
Released June 2017


Clio Awards 2017
Brand Design Public Service: Posters Gold
Public Relations Product/Service: Cause Related Silver

Credits & Description

Agency: Fred & Farid
Client: New York Society for Ethical Culture
Web Designer: Caroline Tang
Agency supervisor: Augustin Zeller
Agency supervisor: François Grouiller
Agency supervisor: Lisa Rosario
Motion Designer: Vickie Wang
Developer: Zhiwu Wu
Agency Producer: Karim Naceur
Agency Producer: Felix Voegrop
Digital Producer: Jim Tran
Digital Producer: Arthur Gaudrie
Chief Creative Officers: Fred Raillard & Farid Mokart
Editor: Matthew Xu
Art Director: Dizmology
Art Director: Julien Calot
Art Director: Sr.lasso
Art Director: Cypha
Art Director: Denton
Art Director: Brolga
Art Director: Buttsup
Art Director: Savior Elmundo
Art Director: Hektad
Art Director: Rex Chouk
Art Director: Thomas Raillard
Creative Director: Laurent Leccia
Published: June 2017
No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The collective stand for “More paint. Less hate." Launching during Black History Month in partnership with the New York Society for Ethical Culture and FRED & FARID #NoMoreBlackTargets is an artistic project to raise awareness of the danger of unconscious bias and how it may be perpetuating gun violence against young black males.
In America, this violence against young black males is surging. For some reason, young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. This correlation was reinforced by an academic study featured by NPR, and published by Yara Mekawi and Konrad Bresin of the University of Illinois who studied trigger bias to examine whether race affects how likely a target is to be shot. This art project seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette. In shooting ranges, in permitting and instruction environments, anywhere someone is learning to use a firearm.
The artists painted over the “human black silhouette” the most popular target for shooters to learn their firearm with artistic interpretations that turn the menacing black targets into beautiful, colorful, and optimistic art.