New York Society for Ethical Culture Print, Outdoor No More Black Targets, 5 by FRED & FARID New York

No More Black Targets, 5

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency FRED & FARID New York
Chief Creative Officer Farid Mokart, Fred Raillard
Creative Director Laurent Leccia
Art Director Mark Denton, Thomas Raillard, Dizmology, Julien Calot, Sr.lasso, Cypha, Brolga, Buttsup, Savior Elmundo, Hektad, Rex Chouk
Released June 2017


Clio Awards 2017
Brand Design Public Service: Posters Gold
Public Relations Product/Service: Cause Related Silver

Credits & Description

Agency: Fred & Farid
Client: New York Society for Ethical Culture
Web Designer: Caroline Tang
Agency supervisor: Augustin Zeller
Agency supervisor: François Grouiller
Agency supervisor: Lisa Rosario
Motion Designer: Vickie Wang
Developer: Zhiwu Wu
Agency Producer: Karim Naceur
Agency Producer: Felix Voegrop
Digital Producer: Jim Tran
Digital Producer: Arthur Gaudrie
Chief Creative Officers: Fred Raillard & Farid Mokart
Editor: Matthew Xu
Art Director: Dizmology
Art Director: Julien Calot
Art Director: Sr.lasso
Art Director: Cypha
Art Director: Denton
Art Director: Brolga
Art Director: Buttsup
Art Director: Savior Elmundo
Art Director: Hektad
Art Director: Rex Chouk
Art Director: Thomas Raillard
Creative Director: Laurent Leccia
Date: June 2017
Young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly.
That is, shooters weren't just faster to fire at black targets;they were more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.