New York Society for Ethical Culture Print, Outdoor #Nomoreblacktargets 8 by FRED & FARID New York

#Nomoreblacktargets 8

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency FRED & FARID New York
Chief Creative Officer Frederic Beigbeder, Wafa Farid
Creative Director Laurent Leccia
Released June 2017


Clio Awards 2017
Brand Design Public Service: Posters Gold
Public Relations Product/Service: Cause Related Silver

Credits & Description

Category: Public Interest, NGO
Media: Integrated
Brand: New York Society for Ethical Culture
Agency: Fred & Farid
Geo: United States
Advertising Agency: Fred & Farid, New York, USA
Chief Creative Officers: Fred & Farid
Creative Director: Laurent Leccia
Producers: Karim Naceur, Felix Vroegop
Editor: Matthew Xu
Motion designer: Vicky Wang
Director / Photographer: Labelle
Singer: Calvin play
Digital Producers: Jim Tran, Arthur Gaudrie
Web designer: Caroline Tang
Developer: Zhiwu Wu
Hosting: Naitways
Agency Supervisors: François Grouiller Lisa Rosario, Augustin Zeller
Art Director: Cypha
Art Director: Pamela Jean Tinnen
Art Director: Streetsmartguidenyc
Art Director: Avisualbliss
Art Director: Jcbknyc
Art Director: Billikid
Art Director: Consumerart
Art Director: Yesone
Art Director: Brolga
Art Director: Fkdl
Art Director: Iconic And 2cents
Art Director: Sines
Art Director: B.D. White
Art Director: Gil Goren
Art Director: Gazoo
Art Director: Buttsup
Art Director: Greg Frederick
Art Director: Vinylpopart
Art Director: Daine Carter
Art Director: Mason Eve
Art Director: Damien Mitchell
Art Director: Lane Scarano
Art Director: Zropro
Art Director: Uta Brauser
Art Director: Sacsix
Art Director: Dertism
Art Director: Felipe Echeverry
Art Director: Tats Cru
Art Director: Steven Cogle
Art Director: Thomas Raillard
Art Director: Julien Calot
Art Director: Alice Mizrachi
Developer: Zhiwu Wu
Agency Supervisor: François Grouiller
Agency Supervisor: Lisa Rosario
Art Director: Jenna Krypell
Art Director: Sean Sullivan
Art Director: Zimer
Art Director: Bernadette Delany
Art Director: Castelbajac Creative
Art Director: Fumero
Art Director: Ibn Anderson
Art Director: Vahram Muratyan
Agency Supervisor: Augustin Zeller
Art Director: Michael Hess
Art Director: Adrian Wilson
Art Director: Denton Burrows
Head Of Group Production: Karim Naceur
Producer: Felix Vroegop
Editor: Matthew Xu
Motion Designer: Vicky Wang
Director: Labelle
Singer: Calvin Play
Head Of Tech: Jim Tran
Digital Producer: Arthur Gaudrie
Web Designer: Caroline Tang
Published: June 2017
No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The collective stand for “More paint. Less hate." Launching during Black History Month in partnership with the New York Society for Ethical Culture and FRED & FARID #NoMoreBlackTargets is an artistic project to raise awareness of the danger of unconscious bias and how it may be perpetuating gun violence against young black males.
In America, this violence against young black males is surging. For some reason, young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. This correlation was reinforced by an academic study featured by NPR, and published by Yara Mekawi and Konrad Bresin of the University of Illinois who studied trigger bias to examine whether race affects how likely a target is to be shot. This art project seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette. In shooting ranges, in permitting and instruction environments, anywhere someone is learning to use a firearm.
The artists painted over the “human black silhouette” the most popular target for shooters to learn their firearm with artistic interpretations that turn the menacing black targets into beautiful, colorful, and optimistic art.