Ngau Saam Gun Print, Outdoor Facekini 1 by Ogilvy & Mather Hong Kong

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Facekini 1

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Industry Alcoholic drinks & Tobacco, Restaurants, Pubs & Bars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Ogilvy & Mather Hong Kong
Chief Creative Officer Reed Collins
Creative Director Richard Sorensen, Jim Fong Ogilvyone Hk
Senior Art Director Jo Jo Wong, Kenie Kwok
Released October 2016

Awards

Cannes Lions 2017
Outdoor Indoor Posters: Drinks Bronze Lion Campaign

Credits & Description

Title: Facekini 1
Agency: Ogilvy & Mather Hong Kong
Brand: Ngau Saam Gun
Country: Hong Kong
Entrant Company: Ogilvy & Mather Hong Kong
Advertising Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins (Ogilvy & Mather Group Hk)
Creative Director: Richard Sorensen (Ogilvy & Mather Group Hk)
Creative Director: Jim Fong (Ogilvy & Mather Group Hk)
Senior Art Director: Jo Wong (Ogilvy & Mather Group Hk)
Senior Art Director: Kenie Kwok (Ogilvy & Mather Group Hk)
Digital Art Director: Vanessa Wong (Ogilvy & Mather Group Hk)
Photographer: Yang Jun Peng (-)
Senior Account Director: Neville Tam (Ogilvy & Mather Group Hk)
Entry Summary:
Mexico has Tequila, and China has Baiju. They are very similar drinks in strength and taste, but from very different cultural backgrounds. In China, it’s completely normal for women to wear colourful masks when sunbathing - very similar in appearance to the masks Mexican wrestlers wear. This insight lead to a tongue-in-cheek campaign that compares Baiju to Tequila using real local Chinese women.