TRAINEE by Villar & Rosas for Nike

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Villar & Rosas
Copywriter Rodrigo Gonzales
Photographer Chus Anton
Released January 2012

Awards

El Sol 2012
Exterior MEDIOS CONVENCIONALES Sol de Plata

Credits & Description

Advertiser: AMERICAN NIKE
Product/Service: NIKE
Agency: VILLARROSÀS
Alternative Title: Run Madrid, Marcos
Creative Director: Oriol Villar/Jon Lavin
Copywriter: Rodrigo González
Art Director: Nacho Ginestra/Xavi Mauri
Photographer: Chus Antón
Account Supervisor: Juan Badilla/Eduard Rojo
Producer: Patricia García
Ambient Execution Description
According to psychologists, running is the best way to get rid of tension. Running boosts your serotonin levels and releases endorphins, the happiness hormone.
That's why, if something's bothering you and you go for a run, the problem isn't so bad once you come back. Running doesn't only burn up calories. It especially burns up stress.
And Madrid is a particularly stressful city. Young people in Madrid live in an environment that stimulates tension and running could be the best solution because no problem can withstand a good run.

The Print Ad titled TRAINEE was done by Villar & Rosas advertising agency for Nike in Spain. It was released in Jan 2012.