Okaz Publishing Print, Outdoor The Game by Impact BBDO Jeddah

The Game

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Industry Publishing, streaming & media, Traffic safety
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Saudi Arabia
Agency Impact BBDO Jeddah
Associate Creative Director Shafiq Alam
Creative Director Mohamad Sarhi
Released February 2014

Awards

Mena Cristal Awards 2014
Print Craft Cristal COPYWRITING CRISTAL (GOLD)
Outdoor Cristal INSTORE POSTERS & DISPLAYS SAPPHIRE (SILVER)
Press Cristal NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST SAPPHIRE (SILVER)

Credits & Description

Media: Print
Media: Media
Agency: BBDO
Brand: Okaz
Geo: Asia, Saudi Arabia
Buckle Up. Live.
Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one's life.
Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director: Mohamad Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Khawaja
Copywriters: Amar Hasan, Lynn Ramadan
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino
Published: January 2014