Olay Print, Outdoor 41 (Tiger) by Saatchi & Saatchi London

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41 (Tiger)

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Industry Skin Care
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Saatchi & Saatchi London
Executive Creative Director Paul Silburn, Kate Stanners
Creative Director Daniel Mailliard
Art Director Stanley Cheung
Copywriter Jonathan Benson
Released April 2008


Epica Awards 2008
Press & Poster - Silver

Credits & Description

The brief was to produce a poster campaign to promote Olay's Anti-aging properties. Women's ages were subtly subverted into different camouflage patterns. Each ad was produced entirely in CGI.
Product : Olay
Agency : Saatchi & Saatchi London
Executive Creative Director: Paul Silburn
Executive Creative Director: Kate Stanners
Creative Director: Daniel Mailliard
Copywriter: Jonathan Benson
Art Director: Stanley Cheung
Country: United Kingdom
Other Credits : Typography/retouching - Firstbase