|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Ogilvy & Mather New Delhi|
|Executive Creative Director||Ajay Gahlaut|
|Creative Director||Divya Bhatia, Vimal Singh|
|Art Director||Rajat Agarwal|
Credits & Description
The idea behind the campaign was to communicate the offer of getting two books at the price of one by using their respective book covers in an interesting manner.