Giant by Y&R Sao Paulo for Penguin Books

Giant

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Industry Books
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Executive Creative Director Pedro Cappeletti, Flávio Casarotti
Released June 2014

Awards

Cannes Lions, 2014
OUTDOOR LIONS Billboards & Street Posters: Publications & Media Silver Lion Campaign
PRESS LIONS Newspaper and Magazine: Publications & Media Bronze Lion Campaign

Credits & Description

Brand: Penguin
Media: Outdoor
Category: Recreation & Leisure
Agency: Y&R
Geo: Brazil
Penguin Companhia Das Letras: Giant
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Creatives: Leandro Câmara, Christian Fontana
Art Buyers: Monica Beretta, Stephanie Wang
Production Director: Elaine Carvalho
Agency Producer: Ronaldo Cavalcante
Account Director: Vivianne Brafmann
Account Coordinator: Heloisa Guimarães
Evp Planning: David Laloum
Planning Director: ANA Kuroki
Evp Media: Gustavo Gaion
Media Manager: Marcello Bolla