Hobbies by Y&R Kuala Lumpur for Penguin Books

Hobbies

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Industry Books, Book store
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Y&R Kuala Lumpur
Creative Group Head Hoe Yew Pong
Executive Creative Director Marcus Rebeschini, Gigi Lee
Released May 2012

Awards

Cannes Lions 2012
Outdoor Lions Publications & Media Silver
Outdoor Lions Publications & Media Bronze

Credits & Description

Category: Entertainment & leisure
Brand: Penguin Books
Agency: Y&R Malaysia
Country: Malaysia
Y&R Malaysia is promoting Penguin Books' range and diversity in this print and poster campaign.
Category: Entertainment & leisure
Client: Penguin Books
Agency: Y&R Malaysia
Country: Malaysia
Executive Creative Director: marcus rebeschini
Executive Creative Director: gigi lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay. Copywriters: Boone Wong, Andrea Yap, Azeril Johari. Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man. Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin. Typographers: Emily Tan, Loh Gan Kai. Photographer: Wizard Photography.