Penguin Books Print, Outdoor The Scarlet Letter by Y&R Sao Paulo

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The Scarlet Letter

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Industry Books
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho
Art Director Felipe Pavani
Copywriter Julio Cesar D'alfonso
Illustrator Feppa Rodrigues
Released March 2016


Cannes Lions 2016
Print And Publishing Print & Publishing: Media & Publications Gold Lion Campaign
Outdoor Indoor Posters: Media & Publications Bronze Lion Campaign

Credits & Description

Agency: Y&R São Paulo
Brand: Penguin Companhia Das Letras
Country: Brazil
Advertising Agency: Y&R São Paulo
Entrant Company: Y&R São Paulo
Media Agency: Y&R São Paulo
Pr Agency: Y&R São Paulo
Production Company: Y&R São Paulo
Art Director: Felipe Pavani (Y&R São Paulo)
Illustrator: Feppa Rodrigues (Y&R São Paulo)
Print Production: Ronaldo Cavalcante (Y&R São Paulo)
Creative Director: Rui Branquinho (Y&R São Paulo)
Head Of Art: Felipe Pavani (Y&R São Paulo)
Evp Media: Gustavo Gaion (Y&R São Paulo)
Account Director: Heloisa Guimarães (Y&R São Paulo)
Chief Creative Officer: Rui Branquinho (Y&R São Paulo)
Copywriter: Julio Dalfonso (Y&R São Paulo)
Client Services Director: Vivianne Brafmann (Y&R São Paulo)
Media: Marcello Bolla (Y&R São Paulo)
Art Buyer Manager: Monica Beretta (Y&R São Paulo)
Art Buyer: Stephanie Wang (Y&R São Paulo)