Pepsi Print, Outdoor Breakdance by BBDO Dusseldorf

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Breakdance

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Industry Soft Drinks
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Dusseldorf
Creative Director Michael Plückhahn
Art Director Bernd Rose, Tatjana Fischer-Genin
Photographer Wolfgang Zac
Released March 2016

Awards

Cannes Lions 2016
Outdoor Billboards & Street Posters: Drinks Bronze Lion Campaign
Outdoor Outdoor Poster Craft: Photography Bronze Lion Campaign
Print And Publishing Print & Publishing: Non-Alcoholic Drinks Bronze Lion Campaign

Credits & Description

Agency: Bbdo Group Germany
Brand: Pepsico Deutschland
Country: Germany
Advertising Agency: Bbdo Group Germany, Dusseldorf
Entrant Company: Bbdo Group Germany, Dusseldorf
Media Agency: Bbdo Group Germany, Dusseldorf
Pr Agency: Bbdo Group Germany, Dusseldorf
Production Company: Bbdo Group Germany, Dusseldorf
Photographer: Wolfgang Zac (-)
Chief Creative Officer: Darren Richardson (Bbdo Düsseldorf Gmbh)
Chief Creative Officer: Wolfgang Schneider (Bbdo Group Germany Gmbh)
Art Buyer: Eva à Wengen (Bbdo Düsseldorf Gmbh)
Post Production: Philipp Maubach (-)
Art Director: Tatjana Fischer-Genin (Bbdo Düsseldorf Gmbh)
Art Director: Bernd Rose (Bbdo Düsseldorf Gmbh)
Account Manager: Julia Lückerath (Bbdo Düsseldorf Gmbh)
Group Account Director: Liselotte Schwenkert (Bbdo Düsseldorf Gmbh)
Creative Director: Michael Plückhahn (Bbdo Düsseldorf Gmbh)
Chief Executive Officer: Dirk Bittermann (Bbdo Düsseldorf Gmbh)
Creative Managing Director / Executive Creative Director: Kristoffer Heilemann (Bbdo Düsseldorf Gmbh)
Description of the Project:
ICONIC MOMENTS – Pepsi Light means full taste with almost no calories. To target young, urban people, we captured athletes in stunning poses full of lightness and found the Pepsi logo quite accidentally. For iconic moments with an iconic brand.