Parkour by BBDO Dusseldorf for Pepsi

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Industry Soft Drinks
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Dusseldorf
Chief Creative Officer Wolfgang Schneider, Darren Richardson
Executive Creative Director Kristoffer Heilemann
Creative Director Michael Plückhahn
Art Director Bernd Rose, Tatjana Fischer-Genin
Photographer Wolfgang Zac
Released March 2016


D&AD 2017
Press Advertising Press Advertising Campaigns (National) Wood Pencil

Credits & Description

Agency: Bbdo Group Germany
Brand: Pepsico Deutschland
Country: Germany
Advertising Agency: Bbdo Group Germany, Dusseldorf
Entrant Company: Bbdo Group Germany, Dusseldorf
Media Agency: Bbdo Group Germany, Dusseldorf
Pr Agency: Bbdo Group Germany, Dusseldorf
Production Company: Bbdo Group Germany, Dusseldorf
Art Buyer: Eva à Wengen (Bbdo Düsseldorf Gmbh)
Account Manager: Julia Lückerath (Bbdo Düsseldorf Gmbh)
Creative Managing Director / Executive Creative Director: Kristoffer Heilemann (Bbdo Düsseldorf Gmbh)
Art Director: Tatjana Fischer-Genin (Bbdo Düsseldorf Gmbh)
Chief Creative Officer: Darren Richardson (Bbdo Düsseldorf Gmbh)
Chief Executive Officer: Dirk Bittermann (Bbdo Düsseldorf Gmbh)
Photographer: Wolfgang Zac (-)
Group Account Director: Liselotte Schwenkert (Bbdo Düsseldorf Gmbh)
Creative Director: Michael Plückhahn (Bbdo Düsseldorf Gmbh)
Art Director: Bernd Rose (Bbdo Düsseldorf Gmbh)
Post Production: Philipp Maubach (-)
Chief Creative Officer: Wolfgang Schneider (Bbdo Group Germany Gmbh)
Description of the Project:
ICONIC MOMENTS – Pepsi Light means full taste with almost no calories. To target young, urban people, we captured athletes in stunning poses full of lightness and found the Pepsi logo quite accidentally. For iconic moments with an iconic brand.
Pepsi Light means full taste with almost no calorie.
Following our central Pepsi idea „Live for now“ we transform this
message into iconic moments. Active, spontaneous, almost weightless moves and moments full of carefree joy as they happen in sports such as tricking, parkours, breakdancing.
Essential part of these moments: The Pepsi Light Logo.