|Industry||Wine & Champagne|
|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Executive Creative Director||Rob Martin Murphy|
|Creative||Simon Collins, Andrew Jones, Zac Goldberg|
Credits & Description
Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines. The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle. The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.