Peter Lehmann Wines Print, Outdoor It Takes a Village to Raise a Vintage by Ikon Communications

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It Takes a Village to Raise a Vintage

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Industry Wine & Champagne
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Ikon Communications
Executive Creative Director Rob Martin Murphy
Creative Simon Collins, Andrew Jones, Zac Goldberg
Production Toby Heslop
Released May 2017

Credits & Description

Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines. The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle. The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.
Media: Outdoor
Category: Drinks, alcoholic
Client: Casella Family Brands
Brand: Peter Lehmann Wines
Agency: Ikon Group Sydney
Production: Toby Heslop
Country: Australia
Executive Creative Director: Rob Martin Murphy
Creative team: Simon Collins
Creative team: Andrew Jones
Creative team: Zac Goldberg
Account Director: Shalane Jones
Account Director: Olga Raigada
Chief of Integrated Services: Natalie Musico
Media Client Service Director: Ally Kerrigan
Head of Strategy: John Halpin
Strategy Manager: Abbie Love
Trading & Amplification Executive: Simone Crawford

Brand Manager: Caroline Wood
Assistant Brand Manager: Katie McManus
Marketing Manager: Michael Sergeant
Animation Production Company: Electric Art